A life event changed a problem into a 'project everything', which lead to a professional hair care range with a vision of maintaining an ethical approach to hair care. 

While undergoing treatment for breast cancer, the founder (and still owner of X hair care) decided to develop a professional hair care range used and developed by a real hairdresser on real clients in a real salon and using their feedback to ensure it actually worked. 

It was decided to use mainly Australian organic botanical ingredients. The name/logo comes from 'X marks the spot' after all the operations and treatments where X marks were used and because the project was to raise funds for breast cancer research. 

That's how X was born. A percentage of gross profit is donated to Breast Cancer Research every month via The Ladybird Foundation..

The EX HAIR care range has a reason why.