EX• Hair products use Australian made organic botanical ingredients with no parabens, triethanolamine, dmdm hydantoin, propylene glycol, petrochemicals, dioxane and of course sodium lauryl sulfate. EX• is vegan friendly and animal cruelty free, with good ethical and moral standards with concern for the welfare of animals. Developed by a hairdresser in a real hair salon. Our products contain no animal-derived ingredients or by-products except for beeswax. Our ingredients are predominantly plant or flower derived and each product we develop must be safe and of the highest quality possible.